The RAEK Data Partnership Network

Data you own is an asset. Connected, it's an economy.

RAEK Network links businesses, publishers, and data partners for consented data collaboration: second-party partnerships, enrichment, and monetization. Members grow the value of their first-party data by connecting it — safely — to data other members own.

The Definition

What is the RAEK Network?

RAEK Network is a governed data partnership network where members share, enrich, and monetize first-party data through consented, auditable agreements — without selling raw data or losing control of it.

Third-party data brokers aggregated data nobody consented to and sold it to anyone. The network model is the opposite: every dataset in the network is first-party to a member, every exchange is a direct partnership, and consent and governance travel with the data.

The result is second-party data done right: accurate, compliant, and traceable to a real relationship with a real audience.

How It Works

Partnership, not brokerage.

1

Bring owned data

Members connect a first-party foundation: audience, behavioral, and transactional data they collected with consent.

2

Match with partners

RAEK identifies high-value, non-competitive partnerships: audiences that overlap, gaps that complement.

3

Exchange with governance

Data flows through governed agreements: scope, consent, duration, and permitted use are enforced by the platform, not a PDF.

4

Grow the asset

Members enrich profiles, extend reach, and open monetization — while every record stays owned and auditable.

Who Joins

Three kinds of members, one network.

Brands & advertisers

Extend reach and fill profile gaps with data from partners whose audiences genuinely overlap with yours, instead of decaying broker segments.

Publishers & communities

Monetize engaged, consented audiences directly through partnerships, without handing your audience data to ad tech middlemen.

Data partners

Contribute specialized, high-quality datasets to enrichment flows under governance that protects how your data is used.

Second-party audience partnerships
Profile enrichment
Publisher data monetization
Lookalike expansion from real data
Consent-safe collaboration
New revenue from owned data

The RAEK Ecosystem

The network runs on the RAEK foundation.

Network membership starts with an owned data foundation. RAEK provides the full stack: collect, store, process, and activate — so your data is partnership-ready.

Get Started

Apply to join the RAEK Network.

Tell us about your business and your data. A RAEK partnerships lead will review your application and map the highest-value connections available to you in the network.

You will hear back from a RAEK partnerships lead, not a sales script.

FAQ

The network, answered.

Is this a data broker?

No. Brokers aggregate and resell data without a direct relationship to the people in it. RAEK Network facilitates direct, governed partnerships between members who each own their data first-party, with consent and permitted use enforced on every exchange.

Do I give up control of my data by joining?

No. Your data stays in your foundation. Partnerships define exactly what is shared, with whom, for how long, and for what use — and the platform enforces those terms.

Is second-party data sharing compliant?

Consented, governed partnerships are the compliance-friendly form of data collaboration. Consent travels with the data, permitted use is auditable, and there is a clear chain of custody — everything third-party data lacked.

What does it cost to join?

Membership is structured around the value exchanged: publishers and data partners earn from contribution, and brands invest in enrichment and reach. Apply and a partnerships lead will walk you through the model for your case.

Do I need to be a RAEK customer first?

Network membership requires a partnership-ready data foundation. If you already have one, you can connect it. If not, RAEK Data gets you there.